The apparel and footwear industries have been riding the tariff rollercoaster for years, with each new policy twist bringing fresh challenges. What started as a targeted trade action has evolved into a comprehensive reshaping of global trade policies. 

At The Rocket Punch, we’ve read the articles, listened to the interviews and sat through hours of earnings calls. Through our extensive network, we surveyed and spoke with senior executives at some of the largest privately-held apparel companies for exclusive insights.  

In this report, we’ll share: 

• What Got Us Here

• What Brands and Experts Are Saying

• Consumer Sentiment and Behavior

• How Brands Are Responding

• Recommendations